Web Traffic Analysis

The organization aims to analyze web traffic data to understand the behavior, preferences, and engagement patterns of Gen Z and millennial users. With over 50 years of experience delivering counseling services, the organization seeks to modernize its service delivery and communication strategies to align with the needs of younger audiences. This project will focus on providing actionable insights into web traffic and user engagement from data such as Overall Traffic, Page Views, Active Users, New Users, Demographics, Geolocation,and Technology Devices so that can inform future decisions about improving the website's design, content, and functionality to better meet the needs of younger users and enhance service accessibility.