Employer Engagement Analysis Project

The Employer Engagement Analysis Project aims to help the Boston University Center for Career Development (CCD) better understand how employers interact with BU students and offices through the university’s career ecosystem. Using data collected from Handshake between Spring 2020 and Summer 2025, this project will analyze five years of employer activity, including job postings, event participation, and student applications, to identify patterns in engagement and hiring behavior. By integrating datasets that include employer information, event records, job posting data, and student participation, the team will explore which employers are most active, which engagement activities generate the highest student interest, and which factors are most predictive of successful hiring outcomes.